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Website Certification Report
Continuously updated certification measuring the website's ability to generate qualified engineering leads while maintaining technical quality, authority, trust, compliance, and long-term SEO performance.
Last audit: 10/1/2026, 5:49:04 PM https://texaslicensedengineers.com/
Trigger Certification Update
Overall Certification
720/ 1000
SILVER
Change Since Last Audit
pts
Previous Grade
—
Category Breakdown
Organic Traffic90/100
Lead Capture10/100
Ctr Optimization40/100
Ai Visibility55/100
Technical Health75/100
Trust Signals25/100
Major Improvements
- ✓ Organic impressions grew 12x since spring: Aug 32,511 / Sep 24,498 vs Apr 1,555
- ✓ Organic clicks grew ~8x: 501 (Aug) and 403 (Sep) vs ~56/month (Jan-Apr)
- ✓ 496 city URLs submitted via dynamic sitemap; sitemap downloaded by Google with 0 errors
- ✓ Homepage, service pages, and articles verified indexed via URL inspection
Critical Issues
- ⚠ Lead database has 1 recorded lead (2026-07-12) despite ~900 clicks in 90 days — call tracking still not connected, phone leads invisible
- ⚠ LIVE published domain serves stale index.html (plain brand-only title, no meta) and stale 820-byte llms.txt missing the 4 new service pages — needs republish/cache refresh
- ⚠ Site-wide CTR only 1.5-1.7% — most rankings sit on page 2 (positions 13-25)
- ⚠ foundation-inspection page: 3,263 impressions at position 23.2, CTR 0.2% — largest single visibility opportunity
- ⚠ Homepage ranking slipped from position 8.5 (March) to 13 with 5,320 impressions
- ⚠ Google Business Profile and LSA still unverified — blocks "near me" query performance (pos 9-17)
- ⚠ Most of the 496 city pages are unknown to Google yet (only ~25 getting impressions)
Lead Growth Potential
Revenue Opportunity
Estimated Timeline
Confidence Level
data-based (GSC API + lead DB + live-site inspection)